Trademarks: Tom Brady understands the important of Trademark Protection, do you?

Someday, Tom Brady, arguably one of the best quarterbacks to ever play in the NFL, will decide to retire
and walk away from the game of football. And when that day comes, it looks like he will be well
prepared for the future. Brady’s brand, “TB12,” has filed for trademark protection for a multitude of
products ranging from apparel, fitness equipment, foam exercise rollers, meal kits, and even educational
The reason this is important for the “TB12” brand is because a trademark puts the public on notice, that
these specific goods and/or services derive from a specific person. It allows one to distinguish their
goods from a competitor’s goods, thus allowing one to build their brand. From brand recognition,
comes loyalty, goodwill, and reputation.
For more information on Trademark Protection, feel free to contact Johnson | Dalal, PLLC at (954) 507-
4500 and ask speak to one of our qualified attorneys at no charge. We look forward to answering any
questions you may have.

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