Legal Blog

Feb 19, 2020

Everything you need to know about registering a trademark

Many companies overlook the trademark portion of registering their business, eager to sell their products and services and start earning money. But registering your trademark is a crucial step in the process. What is a Trademark? A trademark is a name, word, phrase, logo, design or symbol that companies use to give an identity to their products and distinguish their business from other manufacturers or sellers. The trademark is an essential part of offering recognition to customers. As...
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Nov 06, 2019

Florida’s Revenge Porn Statute 2.0

In many respects, the legal landscape governing social media, the Internet, and data technology as a whole is relatively undeveloped. Federal law remains a patchwork of various laws attempting to regulate bits and pieces of an expansive whole. Many pieces of the puzzle remain altogether unregulated. The glass half-full mentality, however, begs us to spotlight the recent development in Florida’s sexual cyberharrasment law and the positive implications that this development will...
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Oct 18, 2019

Triple Threat: Range of Legal Liability for Influencers

Triple Threat: Range of Legal Liability for Influencers While the world was busy criticizing millennials for being glued to their phones, they were busy creating a multi-billion-dollar industry . . . on their phones, of course. Brand marketing is no novel idea but the booming influencer industry sure is. Thanks to social media platforms like Instagram and Facebook, brand endorsement is no longer just for the rich and famous. Seemingly anyone with a large enough following on social...
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Oct 10, 2019

Influencing the Law: The Implications of Influencer Fraud for Consumers, Influencers, and Developers

A relatively new development in the influencer industry has been the proliferation of influencer fraud in various forms. Influencers have capitalized on the wide array of technologies available, which allow them to simulate user engagement and secure more lucrative endorsement contracts. When choosing their influencers, brands judge the value of prospective influencers based on their base, i.e., the number of followers they have, and their engagement, or the amount of likes or...
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Sep 16, 2019

Trade Secret vs. Patent Protection - Which is Right for Me?

Intellectual property is often the backbone of a company. It is the essence of a brand’s or business’s success - the how and why of where they are. With that in mind, it only makes sense that keeping those ideas and details protected from theft and unlawful imitation is a top priority for businesses both big and small. When most people think of protecting the property of a business, they think of a patent. You might even hear someone jokingly reply to a friend who comes up with an idea that...
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Jun 18, 2019

What are the Four Types of Intellectual Property?

When you have a great idea, it can be both exciting and nerve-wracking. After all, what is preventing another person from stealing your idea and cashing in on it before you get the chance to? If you understand intellectual property - and how it relates to what you’re working with - you’ll understand that there are solutions to be found. What are the four types of intellectual property? How does each help protect ideas and those who create them from being robbed of their due? Here, we’ll...
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