Four Good Trademark Examples That Can’t Be Beat
Your trademark is a valuable asset to your company. Studies show that companies that register their trademarks early on tend to experience higher growth. Your trademark is also key in establishing your brand, as it helps your company stand out from the rest of the competition, Small Business says. It can boost consumer trust in your products or services as well. As your company grows and expands over time, so will the value of your trademark increase, especially if you have managed to build an excellent reputation for providing topnotch products or services.
Protecting your brand
A trademark also ensures that your brand identity is safe and protected. That means no one else can come into the market and use something similar to your brand or trademark, or they’d have a lawsuit on their hands. If you want to register a trademark and you’re not quite at all sure where to start, here are four good trademark examples that can’t be beat to give you a better idea of what you need to look for to secure the best one for your organization.
Four Good Trademark Examples That Can’t Be Beat
Amazon. Amazon’s brand value is at $150.8 billion, which is up by 42 percent from figures recorded the previous year, Inc. says. It’s the most valuable brand in the world today and that’s not likely to change any time soon. One of the best moves Jeff Bezos did as Amazon’s founder is to register trademarks. Using trademarks to promote and grow the brand and maintain its reputation is a key factor in the company’s success. By registering the trademark, Amazon can continue to provide customers with goods and services while they protect their rights from their competition or those who would want to copy or replicate what they’re doing.
Apple. Despite a declining brand value, Apple can still count on its loyal consumer base, as it remains on the list of valuable brands in the world. However, stiff competition from companies like Samsung and Huawei are reshuffling the deck. Whether Apple can demonstrate a truly technological edge over the rest of its competition and address future problems of decreasing brand value will remain to be seen. At this time, it continues to be one of the world’s valuable and top trademarks worldwide.
Tips for trademark creation
These are just four good trademark examples that can’t be beat. It’s not a surprise that three out of the four brands are all tech companies, given the way these brands dominate consumer lives and how the words like Google, Facebook or Amazon have become household names in just the last ten years. This begs the question: how long will it take you to get your trademark out there? How long will it take you to get your brand and business off the ground? If you are more than ready to come up with a trademark for your company, here are a few tips to help you.
Your trademark should stand out. Registering a trademark that’s much too common or generic can land you in a lot of legal problems. If you don’t want to waste time and money dealing with legal disputes from potential and future competitors in the business, then it’s commercially wise and practical to register a distinctive trademark. You can use a name, symbol or catchphrase. You can also use a figure or mascot.
Your trademark should be conceptually strong. Go with a trademark that can be strongly associated with your brand and business. It shouldn’t sound or look like anything else in the market. It should have a strong conceptual link to your company.
Your trademark should be clever. Being bold, clever and playful with your brand will help it stand out. That can be the stepping stone to help you generate consumer interest and attention in your brand.
Registering a trademark
If you are trying to come up with a trademark, it would be worth your resources to consult with an intellectual property and commercial litigation law firm. Seasoned lawyers can help you work out what your options are. They can tell you if you’re going to run into problems down the road and offer ways to prevent those problems. They can also discuss potential issues that you may be unaware of before you register a trademark. By talking to an IP legal expert, you can find out what you can do to ensure your brand and business is protected for years to come.
Importance of filing a trademark
A trademark is more than an essential part of your marketing campaigns and efforts. It’s more than an asset to your brand. Your trademark helps you protect your rights. It keeps competitors from using anything that is associated with your brand and company to promote their business. By registering trademarks for your business and products, you can file a lawsuit against any company that uses anything similar. Because you have a trademark, you can resort to legal action. Without it, just about anyone can use your trademark. Keep that from happening by talking to legal experts and finding out what your options are. By registering your trademark, you can ensure the growth and future success of your business.
Learn more about how this goes when you talk to us. Consult with any of our lawyers at (954) 507-4500. Set an appointment with any of our Fort Lauderdale patent attorneys at the law offices of Johnson Dalal to get the help you need.
